In early 2022, the planning began for our organization’s 150th anniversary in 2023. There was plenty of brainstorming of ideas, including parties, celebrations, charitable donations, and client giveaways.
Soon the discussion turned to how can we capture our history and share it with our clients, partners, and community at large. But how could we best do that in a fun way?
Staebler Insurance engaged Gordon Howie, a freelance 2D motion designer and animator from Scotland, who took on the task of capturing 150 years of rich history into an engaging and compelling animation short.
Gordon’s vision was to tell the story of the most significant moments in company history while always highlighting the contributions of the people who grew the organization into what it is today.
Staebler’s history begins with Jacob Merner Staebler himself. Since 1873, the company has gone through three generations of Staeblers before making its way to the Philpott family, who themselves are on their third generation of company leadership.
Gordon did a remarkable job capturing the unique features of all the past company owners and leaders, and how the key theme of music has played an important role throughout our past 150 years.
Watch the video and find out how Staebler Insurance has grown alongside the Waterloo Region community.
What a great video to celebrate 150 years! Well done!