Definity (Economical Insurance) acquires Travelers Canada

Jan 6, 2026
Categories: General · News · Staebler Insurance
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Definity (Economical Insurance) acquires Travelers Canada

On Jan. 2, 2026, Definity Financial Corporation, the parent company of Economical Insurance, completed its acquisition of Travelers Canada.

This significant purchase includes all the personal insurance business and most of the commercial insurance business (excluding surety and new home warranties) from Travelers Canada. It combines two well-established insurance providers and positions Definity as one of the top five property and casualty (P&C) insurers in Canada.

No Immediate Changes to Your Coverage or Service

We want to reassure you that there are no immediate changes to your day-to-day insurance experience. Your current policies remain in force with the same terms, conditions, and coverage limits.
In addition, premium payments, billing, and policy documents continue as usual.

For claims, renewals, endorsements, or any questions, please continue to contact your Staebler Insurance Broker to help guide you through the process.

Definity has emphasized their commitment to Staebler Insurance as a broker partner and service to our clients remains unchanged. They will continue to provide updates as the integration progresses.

What Does This Mean for You?

For Staebler’s Personal Insurance Clients

If your personal lines policies (such as home, auto, condo, or tenant insurance) are with Travelers Canada, Definity will be working over the coming months to integrate these policies but in the meantime no changes are being made.

For Staebler’s Commercial Insurance Clients

Most commercial lines policies (excluding surety and new home warranties) underwritten by Travelers Canada will also be transitioning to Definity. This includes many small-to-medium business packages, commercial property, liability, and fleet policies.

Definity has stated this move will bring enhanced product offerings. Our hope is clients can look forward to potential access to new or improved coverage options.

Frequently Asked Questions

Economical has posted more information for Travelers Canada home, auto, and business policyholders: Travelers — Economical Insurance

We’re Here to Help Guide You

As your independent insurance brokerage, our role is to represent you — not a single insurer. We will continue to monitor this transition closely, advocate on your behalf, and keep you informed of developments that could impact your coverage or rates.

If this acquisition brings new product options that better suit your needs, we’ll be proactive in reviewing your policies and presenting alternatives during your next renewal.

As always, please don’t hesitate to reach out to your Staebler Insurance Broker with any questions or concerns. We’re here to ensure your insurance continues to provide the protection and peace of mind you deserve.

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Staebler Insurance is a general insurance broker specializing in car insurance, home insurance, small business insurance, and commercial insurance. Staebler Insurance Brokers proudly serve Kitchener, Waterloo, Cambridge, Guelph, Stratford, Listowel, Fergus, Elora, Wellington County, Perth County, Waterloo Region, the Greater Toronto Area, Golden Horseshoe, Niagara Region, and all over beautiful Ontario, Canada. Get a Quote to get started today.

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