Why Staebler Insurance
Independently Owned and Operated for Over 150 Years
Staebler Insurance has provided clients with sound advice and advocacy on all of their insurance needs. We have a team of qualified, licensed Insurance Brokers who share their knowledge and expertise with you. Our job is to work for you, our client.
We are proud to remain an independent choice for Canadians’ personal and business insurance needs. We are backed by experience, knowledge, and over 150 years of being there for clients when they need us most.
Staebler Insurance is privately owned and no insurance company or financial institution has ownership in the brokerage. Staebler is committed to remaining independent and not allowing other parties to affect how we act in your best interest.
Read on to find out why Staebler is the best choice as your independent insurance broker.

Staebler Insurance’s current office location in The Breithaupt Block at 51 Breithaupt Street, Kitchener, Ontario

The original office location of Staebler Insurance was at 379 Queen Street S in Kitchener (then Berlin). It was home to J.M. Staebler and known as Buena Vista (a “good view” in Spanish). Photo courtesy: Grace Schmidt Room of Local History, Kitchener Public Library.
Proudly Canadian with Deep Local Roots
Staebler Insurance is 100% Canadian owned and operated!
In 1873, Jacob Merner (J.M.) Staebler was working as an insurance broker in the newly named village of Berlin, Ontario from an office in his own home on Queen Street. For over 150 years, Staebler has always been family-owned and operated in Waterloo Region, spanning three generations of two different families: the Staeblers and the Philpotts.
While many things have changed since 1873 (when Kitchener was Berlin and King Street was a dirt track running between two villages), service is still of great value to our society – that has not changed. What has not changed at Staebler is the understanding that the link between community and company IS service.
For a more detailed history of Staebler Insurance, please read The Staebler Story: Staebler 150 – History
What We Do
Experts that Work for You
We are your independent insurance experts for your:
Student Accident Insurance
Protect your most treasured asset. School boards do not provide insurance for accidents on the playground or while playing sports. Learn more about Student Accident Insurance for your children.
Financial Services Partnership
To better serve you, Staebler Insurance has partnered with Plan For Wealth to provide you with access to financial planning, investing, and life & health benefits.
Insurer Review
We monitor insurance providers’ financial strength and rating to ensure your coverage is placed with reliable carriers who will be there when you need them
See more: Our Insurance Company Partners
Market Representation
We have access to major insurers in Canada and many in the U.S.
By staying on top of market trends, we work to get you the best terms available
Negotiation
We have the experience and the influence to represent you through the insurance buying process and to design innovative approaches to unique situations
Claims Advocacy
We have a 24-hour claims reporting service because that’s when claims happen.
We’re with you through any claims and go-to-bat for you to ensure they are settled fairly and promptly.
See more: Make A Claim
Technical Services
- Risk Assessment – We work with you to understand your unique exposures and match you with the insurance coverage that meets your needs
- Risk Management – It’s more than just coverage, we provide recommendations to reduce or eliminate risk
- Loss Control – We review past claims and provide advice to avoid future losses
Advice
- Contract Review – We help you understand the insurance implications of contracts you are considering
- Proof of Insurance Review – We can help you make sense of any certificates of insurance you receive to help protect your interests
- Strategic Approach to Market Placement – We work with you to develop a go-to-market strategy to help get you the best terms possible
Reviews & Testimonials
Our Clients Say It Best
Here are a few of our most recent reviews from real Staebler clients. Read more on our Reviews & Testimonials page or on Google Reviews.
Purpose & Vision
Our Purpose
Empower clients and employees to conquer life’s challenges and achieve financial security and quality of life.
Our Vision

Our Commitments
Click to learn more about each category:
Treating Customers Fairly
Customer Service Policy
Privacy Policy
Memberships
As a prominent broker in Kitchener and Waterloo Region, Staebler Insurance is proud to be a member of several associations, including:

Registered Insurance Brokers of Ontario (RIBO)

Insurance Institute of Canada (IIC)

Insurance Brokers Association of Ontario (IBAO)
