Why Staebler Insurance

Independently Owned and Operated for Over 150 Years 

Staebler Insurance has provided clients with sound advice and advocacy on all of their insurance needs. We have a team of qualified, licensed Insurance Brokers who share their knowledge and expertise with you. Our job is to work for you, our client.

We are proud to remain an independent choice for Canadians’ personal and business insurance needs. We are backed by experience, knowledge, and over 150 years of being there for clients when they need us most.

Staebler Insurance is privately owned and no insurance company or financial institution has ownership in the brokerage. Staebler is committed to remaining independent and not allowing other parties to affect how we act in your best interest.

Read on to find out why Staebler is the best choice as your independent insurance broker.

Exterior of Staebler Insurance at 51 Breithaupt

Staebler Insurance’s current office location in The Breithaupt Block at 51 Breithaupt Street, Kitchener, Ontario

Exterior of 349 Queen Street S in Kitchener, the original location of Staebler Insurance

The original office location of Staebler Insurance was at 379 Queen Street S in Kitchener (then Berlin). It was home to J.M. Staebler and known as Buena Vista (a “good view” in Spanish). Photo courtesy: Grace Schmidt Room of Local History, Kitchener Public Library.

Proudly Canadian with Deep Local Roots

Staebler Insurance is 100% Canadian owned and operated!

In 1873, Jacob Merner (J.M.) Staebler was working as an insurance broker in the newly named village of Berlin, Ontario from an office in his own home on Queen Street. For over 150 years, Staebler has always been family-owned and operated in Waterloo Region, spanning three generations of two different families: the Staeblers and the Philpotts.

While many things have changed since 1873 (when Kitchener was Berlin and King Street was a dirt track running between two villages), service is still of great value to our society – that has not changed. What has not changed at Staebler is the understanding that the link between community and company IS service.

For a more detailed history of Staebler Insurance, please read The Staebler Story: Staebler 150 – History

What We Do

We do more than just place insurance for you…

Experts that Work for You

We are your independent insurance experts for your:

Student Accident Insurance

Protect your most treasured asset. School boards do not provide insurance for accidents on the playground or while playing sports. Learn more about Student Accident Insurance for your children.

Financial Services Partnership

To better serve you, Staebler Insurance has partnered with Plan For Wealth to provide you with access to financial planning, investing, and life & health benefits.

Insurer Review

We monitor insurance providers’ financial strength and rating to ensure your coverage is placed with reliable carriers who will be there when you need them

See more: Our Insurance Company Partners

Market Representation

We have access to major insurers in Canada and many in the U.S.

By staying on top of market trends, we work to get you the best terms available

Negotiation

We have the experience and the influence to represent you through the insurance buying process and to design innovative approaches to unique situations

Claims Advocacy

We have a 24-hour claims reporting service because that’s when claims happen.

We’re with you through any claims and go-to-bat for you to ensure they are settled fairly and promptly.

See more: Make A Claim

Technical Services

  • Risk Assessment – We work with you to understand your unique exposures and match you with the insurance coverage that meets your needs 
  • Risk Management – It’s more than just coverage, we provide recommendations to reduce or eliminate risk 
  • Loss Control – We review past claims and provide advice to avoid future losses

Advice

  • Contract Review – We help you understand the insurance implications of contracts you are considering
  • Proof of Insurance Review – We can help you make sense of any certificates of insurance you receive to help protect your interests
  • Strategic Approach to Market Placement – We work with you to develop a go-to-market strategy to help get you the best terms possible

Reviews & Testimonials

Our Clients Say It Best

Here are a few of our most recent reviews from real Staebler clients. Read more on our Reviews & Testimonials page or on Google Reviews.

I usually don’t write reviews but this one I finally had to do. I have been using Staebler Insurance now for 17 years as it was suggested through my workplace that they provide good rates. Well I want to say that what makes this insurance company very special is the service they provide. Very minimal machines and AI nonsense but 10000% human personal touch. I want to really give a shout out to Melissa Kennedy who has been my advisor for the entire period and Melissa I don’t have enough space to list all the things you have helped me with but from the bottom of my heart THANK YOU! Keep up the amazing work!

(June 2025)

John, via Google Reviews

I had a situation trying to purchase a new car everything was lined up ready to go than the dealership refused to sell me the car because I didn’t want the extended warranty and because I switched from another insurance company to this one. Since my old car was not insured, David Potter was quick to help me re-insure!

(June 2025)

Jonathon L., Kitchener, ON

When my insurance rates were going up, I reached out to Staebler Insurance, and I was pleasantly surprised at how my rates went down. They are partners with my place of work. Thus, I got an additional reduction in the premium. To top it off, David Potter, my point of contact, is just as fabulous. The process of moving from my previous agent to David was seamless, all done over emails. When David was unavailable, Bryan Syrek took over and made it even better. When I made a mistake when selling and buying another car, Bryan guided me throughout the entire process. Bryan, you are simply superb. Please keep up the good work!

(May 2025)

John S. Brantford, ON

Melissa Kennedy is my broker who was above and beyond my expectations! She is very knowledgeable, friendly, and respectful and remains professional at all times. She is communicating not only great but also answered quickly to all my questions! We all are using her, and we all are very happy with the services provided! Both my adult children and I are greatly appreciated for the lower rates that she was offering and the patience and time that she was spending to help us!

Thank you, Staebler Insurance! Keep Melissa happy, we, the clients are very happy with all your services!

(April 2025)

Madalina N. Kitchener, ON

Melissa Kennedy has been AMAZING throughout my entire application process. She is very responsive, answers all of my questions and made my process very seamless and stress-free. I highly recommend her to anyone who may be looking for a broker. Thank you so much, Melissa!

(April 2025)

Aaliyah T. Woodbridge, ON

Purpose & Vision

Our Purpose

Empower clients and employees to conquer life’s challenges and achieve financial security and quality of life.

Our Vision

Change the way people see insurance through constant advocacy, accountability, and adaptability.

Our Commitments

Click to learn more about each category:

Treating Customers Fairly

Customer Service Policy

Privacy Policy

Memberships

As a prominent broker in Kitchener and Waterloo Region, Staebler Insurance is proud to be a member of several associations, including:

ribo logo

Registered Insurance Brokers of Ontario (RIBO)

RIBO is the self-regulatory body for insurance brokers in Ontario. They regulate the licensing, professional competence, ethical conduct, and insurance related financial obligations of all independent general insurance brokers in our province.

insurance institute logo

Insurance Institute of Canada (IIC)

Insurance Institute of Canada is to enable people employed in the financial services business to achieve their performance potential and maximize their intellectual development. To be recognized as the premier provider and authority on professional development within the property and casualty insurance industry and establish a strategic presence in the related financial services sector.

ibao logo

Insurance Brokers Association of Ontario (IBAO)

The IBAO advocates for the independent broker, elevates brokerage operations through professional educational programs and drives industry collaboration and innovation with industry partners and government.

ibawr logo

Insurance Brokers Association of Waterloo Region

As our local chapter of the Insurance Brokers Association, the IBAWR represents the interests of independent brokers in the Waterloo Region.